The doe eye girl who re-imagines moments and makes them garment, she calls it Cruise Wear. A self taught designer with no design background, Jaren Ho left Nanyang Technological University in 2005 to pursue her dream job. Following that, she began her retail journey with a few collaborating designers and her interest for fashion grew.
In 2009, she founded YACHT 21 after a cruise trip that inspired her to create an authentic Cruise Wear label for travelers and holiday makers. She named the label YACHT 21 because she started her business at the age of 21 and 21 was her birth day. Her sense of romanticism is embedded in her person like one would find a layer of uncut gemstone in hard rock, because her sense of aesthetics has garnered to create Singapore's first ready-to-wear cruise wear label that successfully made this luxury lifestyle affordable and appealing.
To better suit the region's tropical climate, YACHT 21 places strong focus on creating summer-friendly collections all year round. The brand integrates lightweight and breathable materials such as denim, cotton and poplin to fulfil all metropolitan ladies' actual day-to-day needs.
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