Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls. For over 30 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people’s wardrobes, as well as communities in need.
Our brand idea centers around The Courageous Class. The Courageous Class are those determined individuals who overcome life’s challenges and fearlessly pursue their dreams to become inspirational role models. They are the protagonists in their own personal stories of resilience, optimism, and ambition. The Courageous Class are brave enough to believe they can make an impact. They use their talents and their voices to positively contribute to their communities and the world. The Courageous Class believe they will become the people they were meant to be. We just dress them for the occasion