Champion U.S.A. is an American clothing manufacturer, specializing in sportswear founded as Champion Athleticwear by Simon Feinbloom and his sons Abraham and William in Rochestor. Champion is currently the second-largest subsidiary brand under HanesBrands Inc., which originated from the Sara Lee Corporation. Champion also has a Japanese subsidiary line which is more lifestyle-oriented and boasts a retro collegiate aesthetic.
Since 1919, Champion has inspired athletes and active people on and off the field as one of the America’s most popular sportswear brands. While their clothing was adopted as streetwear as early as the 1970s, in recent years they’ve seen a huge revival as heritage sports brands gain traction among style lovers.
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