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Alex Olson’s first brand—Bianca Chandon—has occupied uncharted territory since its founding, toeing the line between a high-end fashion brand and a traditional skateboard company. It was always clear his business model would be unlike other skate brands that had come before it, but now Olson has taken a step back from trying to run Bianca as a skate brand at all; Bianca Chandon’s last offering featured Olson’s first foray into cut and sew, marketed as a unisex line of minimalist staple pieces, and there hasn’t really been any sort of “traditional” output as far as skate videos or hard goods go since.

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