Meet the most truthful skincare brand! Founded by a respected British herbalist in 1860, belif is a herbal cosmetic brand that combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for your skin.
Deriving from the philosophy of being Real, Simple and Sincere, belif was derived from the word, ‘believe’, to embody the brand’s pursuit of the ultimate truth for the skin. Sharing the same pronunciation as ‘belief’, belif represents the ‘trust’ and ‘commitment’ to deliver True Quality and True Value: True Ingredients, True Formula, True Safety, True Benefit and True Timelessness.
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