WuGuFeng 《五谷豐》 is empowered by long-time art and expertise of concise oriental pastry crafting passed down through 3 generations since end 1960s.
WuGuFeng五谷豐 is a hallmark of the rich & artisan Cantonese pastry-making tradition, which has been renowned since the 50's for their finesse in crafting perfect parcels of baked goods. Leveraging on this heritage of more than 60 years, WuGuFeng 五谷豐 cleverly infuses the Lion City's cosmopolitan lifestyle and the charm of our Nanyang old-time flavours into its pastries. The brand exquisitely embodies the traditional cultural spirit of oriental pastry craft, divinely integrating it with the taste of the South-East Asian locals to create delightfully enticing confections that symbolises Singapore’s unique multi-culture background.
Helmed by our dedicated veteran Food Maestro Bruce Lei, who has vast global experience in food and manufacturing research, our confectionary creations are set apart by his secret recipes and thoughtfulness put into each product. Master Lei drew its inspiration from the art of oriental gift-pastry that boasted of recipes historically passed down from a century ago.
More than just your usual Oriental pastry-makers, WuGuFeng 五谷豐 turns the intricate traditional pastries into a relevant affair that is suitable for the multi-racial masses. In order to ensure that our confectionaries can be enjoyed by everyone, WuGuFeng achieved Singapore’s well-acclaimed Muslim Halal certification, making it one of the few Halal bakeries dealing with premium Gifts in Singapore.