IN 1983, KELE STARTED A HUMBLE CONFECTIONERY SERVING A SELECTION OF TRADITIONAL FESTIVE GOODIES, INCLUDING THE GREAT PINEAPPLE TART! WE TOOK THE UTMOST CARE IN HAND-CRAFTING THE PASTRIES WITH ONE PHILOSOPHY IN MIND: QUALITY. WHETHER IT'S PINEAPPLE TARTS, COOKIES, MOONCAKES OR OTHER SNACKS, THERE IS ABSOLUTELY NO COMPROMISE ON USING THE BEST INGREDIENTS.
In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection. 30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year.