Since the brand was founded in Sydney, Australia in 2006, Croota has emphasized an Aussie influenced design toward men’s underwear. Croota provides a wide range of colorfully stylish designs and low-rise cuts that make a sexy, bold statement. Offering briefs, boxer briefs, thongs and jockstraps, Croota is well known for its hipster cut—a combination of a brief and trunk.
Because of Croota’s wide product assortment, the brand attempts to offer a style and cut designed to meet everyone’s needs and lifestyle. Croota was originally conceived to offer fashion savvy solutions for men who have grown accustomed to wearing ugly, saggy underwear. Sang Croota, the brand’s creative designer and business director, leads the company’s creative vision.
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