Miu Miu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. With Miu Miu nothing is ever exactly what it seems because the codes of real and artificial, fantasy and reality, classic and modern, are always twisted and reworked.
There is a coy, mischievous quality to everything in the brand; it flirts with, and upsets, expectations. The first fragrance for Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want.
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