The 2007 opening of TANGS Pavilion in Kuala Lumpur marks TANGS’ anticipated re-entry into the Malaysian market. Prior to the launch, Malaysian shoppers enjoyed labels such as TANGS Studio and Island Shop. With the introduction of TANGS Pavilion to a vibrant, fast-evolving Malaysian shopping scene, Malaysian shoppers can now expect to enjoy the complete and uncompromised TANGS experience.
The brand new 68,000 square foot store promises to provide Malaysian customers a memorable shopping experience, placing the same emphasis on lifestyle concepts and innovative marketing. TANGS Pavilion is also dedicated to providing Malaysian customers an exclusive and eclectic mix of both local and overseas labels. Whilst the flavour of TANGS’ signature concepts and styles are retained, special effort has been made through vigorous market and consumer research to ensure that TANGS Pavilion is relevant to the needs of Malaysian shoppers, making it a truly unique TANGS establishment.
TANGS Pavilion has been dubbed ‘Generation 3’ of TANGS for marking TANGS’ further expansion into the overseas market. This runs complementary to TANGS’ local expansion within Singapore in 2006 with the opening of TANGS VivoCity.
With a mixture of intensive research and constant tracking of lifestyle and fashion trends, supplemented with 76 years of retail know-how and experience, TANGS is confident that its newest store will be able to whet and satiate the shopping appetites of sophisticated, affluent and discerning Malaysian shoppers for many years to come.
